Red wine grapes on vine

Armstrong Wine Agents

Connecting Cellar Doors to Businesses and Beyond

Armstrong Wines Agents, nestled in the picturesque Bay of Plenty, was founded by Rowan and Maggie Armstrong out of their deep passion for exceptional wines.Our mission is to curate a diverse selection of premium wine varieties from small-scale, artisanal producers throughout New Zealand, bridging the gap between these hidden gems and discerning consumers. We specialize in offering personalised ex-cellar door experiences and delivering unbeatable value and service to businesses, event venues, lodges, sports clubs, retailers, and fine dining establishments.Operating primarily in the Bay of Plenty, Waikato, and the Coromandel Peninsula, we are committed to expanding our reach while maintaining the highest standards of service. Drawing upon decades of expertise in sales, marketing, and distribution, our team is dedicated to providing a seamless and top-notch sales, service and supply experience for both vineyards and businesses alike.

Vineyards with blue sky

Services

Our services are designed to be an extension of your business. You get the skills, time and attention of experienced business developers, and you only pay when we perform as your appointed agents.Here's an overview of the services we provide:

  • Developing a new and extended client base directly from the cellar stockists

  • Assistance with existing client merchandising

  • New releases to new and existing client networks

  • Product education to buyers and staff

  • Debtor account follow up

  • Free ‘short stop’ stock holding

  • Gift wrapping options

White wine grapes on vine

About

Armstrong Wine Agents is owned and operated out of Tauranga, Bay of Plenty, by Rowan and Maggie Armstrong.

About Rowan Armstrong

Rowan Armstrong mugshot

After graduating with a Bachelor of Commerce from Otago University, Rowan has amassed extensive expertise in sales, marketing, distribution, and management over his 40+ year career.He now applies his skills and passion to the wine industry. During his free time, Rowan indulges his mediocre golf skills, travels, entertains and cares for their rural lifestyle property in the Bay of Plenty.

About Maggie Armstrong

Maggie Armstrong mugshot

After dedicating herself to motherhood, Maggie resumed her career several years ago in instructional design, training facilitation, and change management.Today, she leverages her diverse business skills to provide outstanding sales and service to suppliers and clients who appreciate fine wine. Outside of work, Maggie finds joy in travel, gardening, dragon boating, and curling up with a good book.

Buckets of grapes

Contact

To get in touch, please feel free to email or call us:Rowan Armstrong
rowan@awanz.co.nz
021-522-637Maggie Armstrong
maggie@awanz.co.nz
022-053-7547Or enter your details below and we'll get back to you.